You’ve probably noticed by now, but we recently launched a new website. While developing our site, we were introduced to other tools that we could use to help us spread our message. One of the best ones that we were shown was an web-based email marketing platform called MailChimp.

We believe that MailChimp is an amazing tool for retailers. From our experience, email newsletters are a great way to engage with your current customers. They allow you to let your customers know about upcoming promotions, provide them with valuable information, as well as remind them why they buy from you.

We recently migrated to the MailChimp platform and are seeing great results. You can probably notice the difference between the old emails we used to send and our new ones. If you haven’t you can sign up for them here. Our new emails are much cleaner and give us a better understanding of what our readers are interested in seeing. This helps us make sure that we’re providing information that is valuable, not irritating.